The idea for Giki, which stands for “Get Informed know Your Impact”, came in 2016 when co-founders, and husband and wife, James and Jo Hand were continually struck by how they, their friends and many people they spoke to were struggling to find products that aligned with their own values. Giki was then founded in 2017 to see if there was an simple, intuitive way to link people directly to information that they cared about beyond price and brand. 

This became the Giki Badges app which was launched in Spring 2018.