We cover over 280,000 supermarket products across food, drink, cosmetics and household products. We rate those products in three main areas: health (red), sustainability (green) and fairness (blue). We award fifteen different badges split into these areas:
Sustainability: better packaging; responsible sourcing; kinder cleaning; greener cosmetics, UK made, organic, sustainable palm oil, low carbon footprint and plant based.
Health: free from additives; no chemicals of concern, healthier options.
Fairness: animal welfare; animal testing.
We also award a Hero Product badge to the most sustainable and healthy products in the supermarket.