Wheat growing against a blue sky

High sugar in cereal has got a lot of attention recently. Not surprisingly, as kids only need 2-3 bowls of some of the highest sugar cereals to get their full daily sugar quota – and that’s by 8 in the morning.  The amount of sugar recommended for children is surprisingly low: 

  • 4-6 year olds: 5 sugar cubes (19g)  
  • 7-10 year olds: 6 sugar cubes (24g) 
  • Adults: 7 sugar cubes (30g) 

Giki has also found that high sugar cereals often contain health claims such as: 

  • No artificial colours and flavours. But this doesn’t mean additive free – often these cereals contain a lot of extra processing ingredients – check out the label if you want to avoid these. 
  • Marketing focus on the healthier ingredients – eg vitamin D, iron, vitamin B12, whole grain. This can distract from other ingredients you may want to avoid  – like high sugar, fat or multiple additives or e-numbers. 
  • No refined sugar – doesn’t mean no sugar. Although unrefined sugar has some benefits, from a calorie perspective sugar is sugar. 

So how can you simply navigate the complexity of the supermarket cereal aisles? 

  1. Read the sugar content: Under 22.5g per 100g is classed as amber in the UK government traffic light nutrition system. Many cereals are well above this level. 
  2. Check out the fat content – go for under 17.5g per 100g to stay within the amber/green range. Some cereals have up to 25g per 100g. 
  3. If you want to reduce additives, check out the ingredients – typically higher processing and additives means a greater number of ingredients in cereals.  

You can check your cereals on the Giki app, just scan the barcode, or search the product and look for the healthier option badge.


Download the UK Giki app now!