BETTER BADGES JUNE 2020
Giki’s mission is to help people live more sustainably. Our Giki Badges app does that by providing our users with simple, easy to understand information on over 280,000 UK supermarket products.
We also continuously improve Giki in order to further support our users as they try to find more sustainable and healthy products. Here we talk about some of the most recent changes.
We know we will never be perfect, but we hope that by constantly listening to our users, and improving, we’ll get better and better over time.
Applying the sugar levy to Hero Products
In the UK drinks containing lots of sugar have an additional tax applied to them as part of the UK government’s plan to tackle childhood obesity. This happens when drinks have more than 5g of sugar per 100ml with a higher rate of tax if sugar is over 8g per 100ml. When looking for Hero products one of our criteria is that products must be defined as healthier options (no reds on the UK traffic light system). We are now adding a further criteria so that drinks which have the sugar levy applied have a point taken off their overall score. As a result the number of Hero Product drinks will fall.
Soy is a major driver of deforestation with the majority of soy being used for animal feed. However, soy is also increasingly prevalent in plant based foods including soy milk, soy yoghurt and some meat free alternatives. In order to help people find environmentally friendly soy we have therefore added Proterra to the certifications we look for. Soy which is certified by ProTerra is free from deforestation and GMOs and Proterra meets our criteria for independent third party certification with a transparent, publicly available methodology. Proterra is also used by WWF in their soy scorecard.
As a result products which contain soy with the Proterra certification are now awarded the Responsible Sourcing badge. At present this remains a small number of products from Alpro but we hope to see this growing quickly over time.
- We continue to find more companies who make all of their products in the UK and add them to the list. This month we’ve added some more including St Austell Brewery in Cornwall.
- One of the most popular features in Giki Badges remains the alternatives and so we’re constantly looking for ways to improve these. This month we’ve continued this work by improving our method that characterises the product by its function (e.g. Coconut infused enriching shampoo by Wonderful Brand would just be shampoo!). This helps us match to other products with the same function more accurately.